Hi, I’m Dawn!
I am a seasoned marketer who is passionate about using data to give your business marketing strategy and direction. My process drives leads down the funnel, and creates loyal customers. I specialize in blending creativity, strategy, and planning to deliver marketing that works uniquely for your business. With a diverse background in marketing, verticals, and business types, I bring curiosity and tangible results to every client.
I’m a Midwest loyalist, born and raised in Wisconsin. I’m a Mom to a 7-year-old future artist/zookeeper and a 1-year-old Maremma pup/mini polar bear, and a wife to my favorite WFH roommate/motivator/sounding board. I love to travel and explore the outdoors. Ask me about volcanic hot springs in Costa Rica, overnight bus rides in Uganda, and snorkeling with sea turtles in Mexico.
Areas of Expertise
Strategic Brand Positioning
Navigate the maze of market competition with strategic insights. We’re not talking an overhaul. This is about zero-ing in on the core of what your business offers. Positioning ensures your brand not only stands out but speaks directly to your ideal customers.
Market Research & Insights
Everybody loves a mystery, but not when it comes to business. I work to uncover the market's nuances, unveiling your customers' desires and pains, and your competitors' moves. Armed with this knowledge, every decision becomes informed and every strategy more precise.
Lead Generation
Imagine a pipeline brimming with eager prospects, all thanks to marketing that resonates and convinces. I craft campaigns that don’t just speak to your audience; they engage them, nurture them, and guide them down the path to becoming loyal customers, all while arming your sales team with the tools they need to seal the deal.
MarTech Stack Optimization
Untangle the web of marketing technologies with me as your guide. From automation to analytics, I help you choose and use the right tools to streamline your operations, maximize your marketing ROI, and tell the story of your success in numbers and results.
Customer Experience & Engagement
Every customer yearns to be heard and understood. I help your brand speak their language by crafting experiences that delight, communications that engage, and a brand presence that exudes expertise. The goal is to turn customers into enthusiastic ambassadors for your business.